![]() However, the apology fell flat for some people, who felt that a billion-dollar company like H&M should have known better. In its apology statement, the brand admitted its mistake and promised to do everything possible to “prevent this from happening again in future.” In response to the backlash, H&M removed the image and withdrew the hoodie from sale. Numerous celebrities, including The Weekend, Diddy, T.I. and LeBron James expressed their disappointment in the image. ![]() Initially posted on H&M UK’s website, the item quickly went viral on social media, drawing swift criticism and accusations of racism and insensitivity to the African American community. Reading “Coolest Monkey in the Jungle,” the hoodie was modeled by a young African American child. ![]() Swedish clothing retailer H&M became a hot topic in recent days after one of its children’s hoodies stirred a firestorm of controversy. ![]() Coolest monkey, crisis management firm, H&M, h&m stores, hoodie controversy, PR firm Florida, public relations crisis, Red banyan, social media crisis ![]()
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